CRISSCROSS Intimates Going and Growing Global . . .
Jean Criss
We just keep going and growing global. Yes, that’s right. During the down times of the COVID-19 pandemic when it was difficult to reach consumers, patients, retailers, healthcare institutions, etc. face-to-face to market our intimate apparel brand without traditional LIVE events such as trade shows, conferences, shopping expeditions and on-site meetings, I decided to focus on new partnership opportunities to extend our reach and now it’s paying off.
After numerous virtual meetings and discussions, I continued my search for global partners that offered programs that offered simplified onboarding processes and those excited to collaborate with new brands such as Crisscross Intimates. Here’s a snapshot of where we are at YTD, and we are still growing our partnership base. Thanks to our newest partners FAIRE, Zappos Adaptive, Zappos.com, Global Brands Group (soon) and more.
Crisscross Intimates has also been seeking angel funding to reach our goal of $1M to cover future costs of product design and development of our USPTO utility patented collection. While this is no-easy task and it takes a village to reach the private equity community, self-funding a brand since it’s inception has been exhilarating and expensive. Right before the pandemic hit, we began producing new undergarment styles overseas as a means to lower costs and margins for partners and consumers. However, after much deliberation, I’ve decided to stay focused and continue manufacturing and production here in the USA. I’ve learned a lot about overseas productions in the past two years and met some wonderful manufacturing partners. Since our first product The Nina Bra, I realized the benefits of producing locally in the US. There is so much to be said for doing business in your own country, where people here also need employment, and becoming a profitable woman-owned small business demonstrates fortitude, perseverance and the overall know-how with vision for growth in this challenging intimate apparel marketplace.
If you’d like to become a part of our award-winning brand, drop us a note or give us a call. We’d love to hear from you and share our growth strategies with qualified licensors and investors.
Soon we will be off to HOLLYWOOD (for the 3rd time), invited to the La Jolla International Fashion and Film Festival two-day event and interviewed on the Red Carpet. This is such an exciting time for me as the first trip to Cali representing Crisscross was on Modern Living TV with kathy ireland, the 2nd visit was at the pre-Emmy Awards celebrity gift giving events, and now at the 12th annual LJIFFF festival. We are excited to share that it will broadcast LIVE, streaming on 3 networks worldwide too! So tune in July 23 - 24th, 2021 and at 5 pm PST on the 24th for our premiere on the Red Carpet.
LJIFFF: In an outstanding endorsement of our wonderful creative community, La Jolla will be broadcast live worldwide through 3 streaming networks. This will give our filmmakers and fashion-makers the opportunity to be seen globally on OTT, apps, TV affiliates, Roku Box/Stick, Apple TV, Amazon Fire, LG TV, and Android TV among many others.
How and when to watch details to come!
Join our award-winning ‘Going Global’ brand and support CRISSCROSS Intimates in your next venture. We welcome new partners and look forward to hearing from you soon. All the breast, Jean Criss, Founder, Designer, Breast Cancer Survivor of CRISSCROSS Intimates, LLC.
info@crisscrossintimates.com | 908/917-7969
Jean Criss is an avid-writer, blogger, contributing columnist, author of trilogy series, digital media entrepreneur and fashion design innovator. Jean thrives on survivorship, bringing new ideas to life and collaborating with communities. Living her life passionately Pink!