CRISSCROSS Intimate Apparel

View Original

Why is CRISSCROSS Revolutionary?

Did you see Grease LIVE?  It's an iconic broadway classic musical and not only was I mezmerized by the dancin' and singin' in this live production, the costumes were fabulous! Coming from a media and television background, I knew it was a HUGE production to pull off a LIVE act like this but the costumes alone used great ingenuity.

After seeing the show, I learned that Julianne Hough ("Sandy") and the entire Grease musical ensemble had used magnets in their wardrobe and then, I knew I was not alone in my revolutionary thinking when I designed The Nina Bra.  Here's more about what William Ivey Long, Costume Designer had to  share about the costumes on Grease Live which aired on FOX TV earlier this year.

“We are doing an homage to Grease, but this is our own version,” costume designer William Ivey Long, who's best known for his work on Broadway, told InStyle when we caught up with him last week. “There are three or four looks that are very similar to the original, but that’s where it stops.” So while you’ll see Sandy in an all-black look “just like the one that Albert Wolsey designed for the film,” and staples like T-Bird leather jackets and Pink Lady jackets, they’ve all had a modern update. “I redesigned them, so they’re not going to be exactly the same,” said Long. One thing that is staying the same? “The school colors are still red and white!” . . .  

Long went on to say in the InStyle story . . .  “She’s bragging about having a boyfriend in the Korean War, who gave her a red kimono that has a dragon on it,” said Long. “She puts it on over her turquoise baby doll—which looks great on KeKe’s skin—and then starts singing into her hairbrush.” As she begins to sing, Palmer “drops the kimono and baby doll, and down falls this beautiful red beaded gown,” said Long. At the end of the song, “instead of breaking for commercial, we show her miraculously dropping the red dress and underneath is an identical baby doll—so she looks just the same as before.” The magic is simple: “A few years ago we started discovering magnets,” said Long. “They have five different intensities and the trick is knowing how to sew them in at which intensity. They’re the new secret weapon.”

Here's a little history of the use of magnets in the development stages with the first CRISSCROSS bra (The Nina Bra) and how I learned what works and what does not thru my product research, and trial and error process with the first few bra prototypes.

Raw basic sample with use of magnets 5/29/2013.

We tested the bra and placed the magnets in different locations during our research 6/4/2013.

The concept was developed, magnets pulled and now we had to perfect it! 6/4/2013.

We tested different shapes, sizes and weights of magnets for closure and tested a number of magnets for closure on unfinished compression bra 6/24/2013.

The garment stayed closed very well however pulled because there were too many magnets too close to one another 6/24/2013.

We got close to the final design with the first prototype and realized where the proper closure should be located. Many thanks to my fit models and then to many Survivors who wore and tested the final prototype (The Nina Bra) 10/2013 as seen to the right on the cover of Revenge Fashion Magazine.

We got the design down to 5 magnets per bra all on the band placement, perfected the rest of the bra design and had our soft launch 10/30/2014.

And more tweaks and now down to only one magnet. Yes, we figured it out. We launched an entire collection of products including The Nina Bra, The Grace Bra (plus size), The Christina Bra (pocket prosthesis) with an ecommerce site in 4/2017 with over 150 SKUs and now we have over 200+ SKUS, in ten bold beautiful colors.  Putting revolutionary ideas to work! 

We utilize cutting edge fabrics that incorporate our understanding of compression micro-fibers, color psychology, and magnets to provide products that are designed to aid circulation, increase energy and promote healing.

Note: The FDA has not evaluated the health benefits of magnetic fields used in intimate apparel. The magnet product used in the CRISSCROSS Intimates Bra design are not intended to diagnose, treat, cure or prevent any disease. If any individual has any type of electronic, mechanical, implanted or external medical device or specific health issues which require that they wear electronics of any sort like pacemakers, defibrillators or other internal or external medical devices, they should consult their physician and the manufacturer of their medical device to determine its susceptibility to magnetic fields prior to use, and should keep a safe distance from individuals with these devices. Here are a few industry articles that discuss the use of magnets with apparel and/or potential benefits of magnets as an energy source : 

What Will Grease: Live Actually Look Like?  

Magnets Cure Cancer, Unbelievable But True

Electromagnetic Field Facts

The Engorged Breasts

Magnets and Blood Flow

Magnetic Therapy FAQ

The Healing Power of Magnets

For more information about CRISSCROSS Intimates innovative designs and revolutionary products, please shop  For media inquiries contact  Don't let cancer get the BREAST of you!

Look for Jean Criss on Modern Living with kathy ireland in your market mid-November! Seen on WeTV, Bloomberg & many social sites.